Volume 15 is a special issue on the strategies and the characterising features of popularisation, dissemination and rewriting for young audiences. Papers selected for publication are currently under review. The volume is guest-edited by Francesca Bianchi (University of Salento), Silvia Bruti (University of Pisa), Gloria Cappelli (University of Pisa), and Elena Manca (University of Salento).
Popularizing, Disseminating and Rewriting for Young Audiences
Young adults and children are the driving force of the future, and society at all levels has become well aware of that. These age groups are acquiring an ever important status as social interlocutors, green influencers, political activists and have become an important target audience in the communication of science, arts and legal matters. But has communication changed to adapt to this new target audience? If so, how? Adopting the tools typical of applied linguistics, this volume explores the strategies and the characterising features of popularisation, dissemination and rewriting for young audiences by analysing a wide array of texts belonging to different specialised domains, including art, the environment, legal issues, medicine and science, and a variety of media and text types, such as websites, museum panels, TED videos, and books. Furthermore, the book also includes one paper dealing with the rewriting of a famous contemporary novel for a younger audience by the novelist himself. The emerging picture is that of a varied but yet rather consistent approach that cuts across disciplines.