Volume 15 is a special issue on the strategies and the characterising features of popularisation, dissemination and rewriting for young audiences. The volume is guest-edited by Francesca Bianchi (University of Salento), Silvia Bruti (University of Pisa), Gloria Cappelli (University of Pisa), and Elena Manca (University of Salento).

Popularizing, Disseminating and Rewriting for Young Audiences

Young adults and children are the driving force of the future, and society at all levels has become well aware of that. These age groups are acquiring an ever important status as social interlocutors, green influencers, political activists and have become an important target audience in the communication of science, arts and legal matters. But has communication changed to adapt to this new target audience? If so, how? Adopting the tools typical of applied linguistics, this volume explores the strategies and the characterising features of popularisation, dissemination and rewriting for young audiences by analysing a wide array of texts belonging to different specialised domains, including art, the environment, legal issues, medicine and science, and a variety of media and text types, such as websites, museum panels, TED videos, and books. Furthermore, the book also includes one paper dealing with the rewriting of a famous contemporary novel for a younger audience by the novelist himself. The emerging picture is that of a varied but yet rather consistent approach that cuts across disciplines.


Francesca Bianchi*, Silvia Bruti**, Gloria Cappelli** and Elena Manca* (* University of Salento, ** University of Pisa), Introduction full text

Elena Manca* and Cinzia Spinzi** (* University of Salento, ** University of Bergamo),  A cross-cultural study of the popularization of environmental issues for a young audience in digital spaces full text

Silvia Bruti (University of Pisa), Ecology for children: Examples from popularizing texts in English and Italian full text

Katia Peruzzo (University of Trieste), Empowering children: The UN Convention on the Rights of the Child and its English and Italian child-friendly versions full text

Gianmarco Vignozzi (University of Pisa), Kids in the House: How the U.S. House of Representatives addresses youngsters full text

Silvia Cacchiani (University of Modena and Reggio Emilia), What is Copyright? Communicating specialized knowledge on CBBC full text

Olga Denti* and Giuliana Diani** (* University of Cagliari, ** University of Modena and Reggio Emilia), “Hello, my name is Coronavirus”: Popularizing COVID-19 for children and teenagers full text

Jekaterina Nikitina, (University of Milan), Popularizing the Covid-19 pandemic to young children online: A case study full text

Silvia Masi (University of Pisa), Disseminating knowledge through TED Talks for children full text

Francesca Bianchi and Elena Manca (University of Salento), Rewriting novels for a young audience: A corpus-assisted comparison between two versions of The Da Vinci Code by Dan Brown full text

Judith Turnbull (University of Modena and Reggio Emilia), Popularizing diversity for children in videos on YouTube full text

Gloria Cappelli (University of Pisa), Linguistics for children: The intermodal presentation of English grammar metalanguage in materials for young learners full text

Maria Elisa Fina (Ca’ Foscari University of Venice), Popularizing art for children at the MoMA: A multimodal analysis of the audio-delivered pictorial descriptions full text

Annalisa Sezzi (University of Modena and Reggio Emilia), An intergalactic journey to the popularization of modern art in museum-based websites for children full text